— PROJECT NAME
Microsoft brand identity
— ROLE
Art Direction
Senior Designer
— CONTRIBUTERS
Microsoft Brand Studio
and partnering creative
studios and agencies
In 2012 Microsoft launched a new logo. In 2015, they launched a new mission statement. Over the past 7 years we have worked tirelessly on every facet of the brand identity. With more collaborators than the page could hold.
The brand is much more than the logo, typography, colors, etc — it's how they connect and stretch across a broad portfolio of products and services around the globe to evoke emotion. Our striving for a common aesthetic relies on the never ending pursuit of cross-company collaboration.
